Sold Out?

1. The creator and publisher of the image is Jeff Gritchen. Jeff Gritchen’s background does not impact or play a role in the intent of the message.

2. The intent of the image is to inform customers that they are sold out of certain items due to its high demand. Current events around the world plays a major role for this situation because people are panicking about the corona virus, which is why these items are always sold out.

3. The image is persuasive for the people who are staying home and are getting informed about the products. In this case, it appeals logos because people are getting news about something so the source has to convince the people that the items are sold out.

4. The image is intended for everyone, its a sign that’s out in public at a grocery store.

5. The context of the image was in March 2, 2020, it took place at a Costco in Southern California in Orange County. The image is photographing a sign in a Costco that informs customers about the sold out items which shows how empty the location is and how cautious people are being in public.

Semiotic Elements

1. Symbolic: The main subjects of this photo is a man that is an employee in Costco, he is seen sweeping the floors. There is also two other workers which seems to be going over paperwork. In the background there is a couple of customers shopping around and it looks like this photo was taken in the pet food area. The main subject of this photo is the sign that tells the customers about not having water, bath tissue, and paper towels.

2. Written: The caption for this photo states, on March 2, 2020 a sign is hanging inside Costco. Cypress notified customers about certain products being sold out.